SYLLABUS
INTERNATIONAL BUSINESS
Module- 1- International Business (8 Hrs.)
International trade, Marketing and Business, Nature of International Marketing, Scope of
International Marketing, Advantages of International Marketing, Scope of international
Marketing Motives of International business
Module-2- International Trading Environment (7 Hrs.)
Trade barriers, International Commodity agreements, Economic integration, Foreign Exchange
and international Trade.
Module-3-Trade in Services (6 Hrs.)
The concept, four modes of international service transactions, Classification of services,
Problems in International service
Module-4- Marketing Strategies for Global markets (8 Hrs.)
Forms of market entry, Market coverage strategies, Marketing mix, Product mix, Product life
cycle, branding decisions, packaging decisions, Pricing methods and systems.
Module-5 International Financial management (7 Hrs.)
International Trade and International Finance, International Financial system, Classification of
foreign investment, Significance of foreign investment, Factors affecting exchange rate, factors
affecting risk Management.