SYLLABUS
CORPORATE COMMUNICATION
Class : BBA Duration: 36 Hours
Programme Code: SCPS/BBA/CC/2022-23
Course Contents
UNIT 1: INTRODUCTION TO COMMUNICATION (10 Hrs.)
1. Definition and importance of Corporate Communication
2. Introduction to soft skills
3. Importance of Verbal Communication, Nonverbal Communication- body language /
space language, paralanguage, sign language; Reading and Listening in Corporate
communication
UNIT 2 TECHNICAL PRESENTATION SKILLS (6 Hrs.)
1. Presentation etiquettes: Slide presentations, Audio and video presentations
(The students are required to prepare a PowerPoint (supported by audio visual aids) and do a
presentation on a corporate case or a topic which have some contemporary value)
2. Interview Etiquettes
(Students have to attend face to face mock interviews during the course period as per
instructions)
3. Debates and group discussion – introduction to the types and rules of GD and Debate
UNIT 3 CORPORATE CORRESPONDENCE (5 Hrs.)
1. Effective writing skills: An introduction, writing an effective Resume and curriculum Vitae,
Covering letter for a job application.
2. Report writing: Research report, types, Format of a research report, How to write and compile
a research report
3. Corporate Writing: An introduction-Writing proposals, minutes of the meeting, memo, notice,
business letters, circulars and business reports, technical articles, e-mail.
UNIT 4 GROUPS, TEAMS AND LEADERSHIP IN CORPORATES (10 Hrs.)
1. Group, working in business groups, business and Professional meetings
(Students have to organize mock meetings on pre decided agenda and interact on the said theme)
2. Teamwork and leadership skills
(Students have to organize any team building and leadership activity that involves all the core
concepts that were discussed)
UNIT 5 PUBLIC SPEAKING (5 Hrs.)
1. Introduction to the skill of public speaking, managing the anxiety of public speaking-tips and
tricks
2. How to make an Introductory Speech
3. How to become an extremely effective public speaker.
(Students have to select a topic of their interest and have to speak with all the tips gained though
the course and deliver an effective speech to a targeted audience for a time span of 5 minutes)